Recognizing the Most Recommended Skincare Brands Worldwide
The International Cosmetic Testing Authority (ICTA) awards the highest-rated skincare brands based on consumer trust, product performance, and expert evaluations.

What is ICTA?
The International Cosmetic Testing Authority (ICTA) is an independent organization that evaluates skincare brands based on verified consumer recommendations, expert panel reviews, and product performance benchmarks.
- Science-Based Criteria
- Consumer-Driven Rankings
- Globally Recognized Standards
The Most Recommended Skincare Brand Award
Each year, IBR identifies the skincare brands with the highest consumer trust scores and expert ratings. Only a select few brands earn the ‘Most Recommended Skincare Brand’ distinction.




How We Rate Brands
Consumer Ratings & Reviews
Aggregated from verified sources.
Independent Expert Panel
Evaluations from skincare professionals.
Scientific Product Performance
Effectiveness based on research-backed metrics.
Want to learn more? See the full list of recommended brands
Each year, IBR identifies the skincare brands with the highest consumer trust scores and expert ratings. Only a select few brands earn the ‘Most Recommended Skincare Brand’ distinction.